The Challenge

Use WordPress to create an online magazine about the Pacific Northwest that showcases long form journalism. Develop a sustainable business strategy by choosing appropriate revenue models and create a social media plan. Curate the appropriate content based on the needs and wants of the users. Build the site from the ground up with a blank theme that uses Underscores and Gridism. Use ACFs to increase ease of use for the client.

The Solution

A how-to and where-to guide to getting outdoors in the PNW. Trek is “The definitive guide to getting outdoors in the northwest.” With carefully cultivated sponsored content and special features for those with a subscription, Trek is profitable without the use of gratuitous banner ads. Videos, recipes, how-to’s, where-to’s, and Top 10 lists help the beginner to intermediate hiker, camper, or backpacker discover more of the PNW. Social Media share buttons on all articles, and a weekly hashtag for users to submit Instagram photos to be featured on the homepage. Trek is rugged and outdoorsy but approachable and fun for the outdoor newbies.