Trek Online Magazine

Web Design / Front-End Dev / Content Strategy

The Challenge

Use WordPress to create an online magazine about the Pacific Northwest that showcases long form journalism. Develop a sustainable business strategy by choosing appropriate revenue models and create a social media plan. Curate the appropriate content based on the needs and wants of the users. Build the site from the ground up with a blank theme that uses Underscores and Gridism. Use ACFs to increase ease of use for the client.

The Solution

A how-to and where-to guide to getting outdoors in the PNW. Trek is “The definitive guide to getting outdoors in the northwest.” With carefully cultivated sponsored content and special features for those with a subscription, Trek is profitable without the use of gratuitous banner ads. Videos, recipes, how-to’s, where-to’s, and Top 10 lists help the beginner to intermediate hiker, camper, or backpacker discover more of the PNW. Social Media share buttons on all articles, and a weekly hashtag for users to submit Instagram photos to be featured on the homepage. Trek is rugged and outdoorsy but approachable and fun for the outdoor newbies.

My Roles

  • Concept
  • Web Design
  • Front-End Dev
  • Wireframe Creation
  • Logo Design
  • Content Strategy


  • 2 Pages
  • 10 Posts
  • 3+ different Custom Post Templates
  • Previous and Next Post Navigation
  • User Personas
  • Responsive Logo


5 Weeks

* This was a school project.