The Mood Board

Competitor Research

We found other apps that had similar functions and did app audits to learn from the other apps.

User Personas

We created user primary, secondary, and tertiary user personas to help guide our user experience.

Empathy Map

We created an empathy map for our primary user to learn their pains and gains.

Customer Journey Map

We created a customer journey map for our primary user to see what their user experience would be while using the app and interacting with various brand touchpoints.

Paper Prototypes of Task Flow 1

This is the onboarding task flow where the user creates a profile, syncs their profile with their device, can connect with their dentist, and does a one-time brushing analysis to build their customized 3D teeth rendering.

Paper Prototypes of Task Flow 2

This is the task flow where the user goes through a regular brushing routine.

User Testing of Paper Prototypes

Digital Wireframes of Task Flow 1

Digital Wireframes of Task Flow 2

Simple Prototype

User Testing of Digital Wireframes in Simple Prototype

Final Packaging