En Root Process

Business Strategy

We had to figure out what was going to set En Root apart from the competitors and what products it would offer its customers.

User Personas: Understanding the Audience

To hone in on what products En Root would offer, and how they would offer them, we had to become familiar with the users. We created User Personas to establish the pain and gain points of our potential audience.


We created a sitemap to figure out all that the website would encompass and to organize the content into a logical hierarchy.


Our task was to develop two pages of the website in our 2 week sprint, so we designed and developed the home page, along with a shopping page. Before doing any development or intial design, we started by laying out the two pages as wireframes.

The Visuals

After figuring out the structure, we set out to find the brand voice, starting with a brand mood board.