The first step for bringing Logistimo to life was to create a visual inspiration board for my design direction. I knew the brand had to be smart, clean, and technological; something that would appeal to people in the tech field.
After I determined the look and feel direction, I started sketching logo ideas.
Refined Logo Iterations
After I exhausted my brain with sketching, I moved to the computer to see what I could do digitally with my ideas.