Pace Process


What is Pace?

I started this project by nailing down a concept for my magazine, figuring out who my audience is, and determining the type of content that would be featured in Pace Magazine.

How does Pace generate revenue?

Figuring out the business plan for the company helped determine what kind of brand touchpoints would be needed. Having more than just a print magazine is necessary in the current economy.

Who is the User?

Really getting an idea of who the Pace reader would be helped immensely with content strategy and delivery, and creating the visual design of Pace.

Print & Digital Mood Boards

The Flat Plan

The flat play layout helped me organize a large amount of content and set the flow of my magazine.