More logos! It turns out, creating logos is MUCH, much harder than I realized. I knew it was going to be tough. I just didn’t know I was going to be so bad at it. But that’s okay. That’s why I’m working on it. To get better. And hopefully someday have some nice logos for my portfolio.

I’ve been reading a lot of articles on logo creation and spending a lot of time looking at logos. Logo Design Love, Logo Lounge, random books from awesome classmates, you name it. I’ve also starting pinning logos I like to a board, and creating boards for each logo I work on. I pin local competitor’s logos and successful logos from other similar businesses. I’ve found that there isn’t one specific way to logo creation and there’s no magic formula. Which is a little disappointing for someone who likes instructions. But, that also means I can try whatever I want and hopefully I’ll find a method that works for me.

Three Leaf Pharmacy is a (made-up) local Seattle Pharmacy. They are a sustainable small business that focuses on fulfilling traditional pharmacy needs while also serving more holistic needs. Alongside prescriptions, they also sell homeopathic and naturopathic medicines and supplements. There customers are middle to upper class, interested in self-care. They frequent yoga and meditation classes and believe in eating organic and local. Basically they are typical Seattleites. Some adjectives that describe their brand: homey, warm, calming, soothing, safe, friendly, gentle. They want to get away from the more clinical look of most pharmacies. They don’t want pills or a medical sign in their logo. They would like to look authoritative, but welcoming.

Here are some initial sketches:

And then the digital sketches: