Well this week was a little busy! I got sick in the middle of it, which threw a little wrench into my schedule, but I managed to not fall too far behind. This week I finished a logo for Integra Real Estate & Mortgage, which is actually a real company in Kirkland. So I guess it was a redesign. Anyways, they are a one-stop shop for finding your house and financing it. They are family-friendly and want to be seen as part of the local community. I started by sketching, and tried to stick with more abstract shapes. Like dental logos, real estate logos often feature houses and keys. Of course I had a few house shapes, but I tried to solve it with other shapes and marks as well.
Here are my sketches:
And here are the digital versions:
I think my final favorite was the three solid bars with the uppercase “Integra” that’s third from the top on the left. But there are a couple others I liked as well.
Also this week was the Scuttlebutt Beer Label challenge. I knew I wanted to do something with text and not illustration. Not only because I am not the most talented illustrator, but also because their current labels feature illustration and I wanted to go a different route. They said they wanted something to attract the young, urban people in Seattle, so I looked around at other craft beers for some guidance. There were a lot of type driven labels, so I decided to go that direction. I also finally figured out how to use images to paint in texture in photoshop (thank you Chey!) and made a wood background for the type.
Here it is: