Almost done with logo mania. Not sure how much better I’ve gotten at logo design, but I am starting to enjoy the process a little more. This week I worked on my last logo sprint, a logo for Tom Thorpe Architecture. TTA is a small, fictional architecture firm in Seattle. The employees are younger, very modern architects that value simplicity. They want a “cool” logo that also says “trustworthy” and “solid”. I played with some simple shapes and architectural typefaces. Here are some of my sketches:
And my digital sketches:
And that’s Thorpe!